Why We Treat Integration as Part of Product Design
Proprietary software, APIs, WordPress systems, automation, and existing business infrastructure are not afterthoughts.
Integration is not a phase — it's a constraint
Most businesses don't start from a blank slate. They have existing systems, proprietary tools, CRMs, payment processors, and operational software. Treating integration as something to figure out after design is complete leads to compromised experiences.
Designing within the real environment
When we enter an existing technology environment — like Medical Health Covers' Good Faith Estimate platform — we design within the constraints and capabilities of what's actually there. That means the experience we design is one we can actually build and deploy, not one that falls apart when it hits the integration layer.
Related Case Study
Medical Health Covers
Healthcare Workflow + Product Implementation
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