All Work
    Healthcare & Wellness

    MyClassyWellness

    Healthcare E-commerce + AI Automation

    E-commerce Healthcare / Weight Loss / Wellness

    Automation PipelineActive
    📝
    Form Submission
    ✉️
    Automated Nurture
    ✓
    Purchase
    Submissions
    467
    Conversions
    83
    Rate
    17.7%
    Attributed Revenue$28,742

    The Context

    MyClassyWellness is an online healthcare and weight-loss brand operating in the e-commerce wellness space. The business required a digital commerce platform, operational order workflows, and automated customer conversion systems — not just a marketing website. Riviere Group became involved across significant portions of the company's digital commerce and operational infrastructure.

    The Engagement

    Riviere Group was responsible for the following:

    Website design
    WordPress development
    WooCommerce development & e-commerce implementation
    Proprietary plugin/system integration
    Customer ordering workflows & order-status functionality
    Technical troubleshooting (cart behavior, plugin compatibility, PHP compatibility)
    AI-assisted customer conversion workflows
    Automated lead nurturing and follow-up
    Customer journey automation & multi-step sequences
    Re-engagement of unconverted leads
    Conversion tracking and analytics
    Ongoing technical support

    How We Delivered

    UX/UI
    Development
    E-commerce
    Integration
    Workflow Logic
    Automation
    AI
    Testing
    Iteration
    Support
    UX/UIDesigned the customer-facing commerce experience and automation touchpoints.
    DevelopmentBuilt the WordPress + WooCommerce foundation and custom ordering workflows.
    E-commerceImplemented product catalog, cart, checkout, and payment flows.
    IntegrationConnected proprietary plugins, pharmacy/provider systems, and order-status infrastructure.
    Workflow LogicMapped order-processing states: Pending Provider Clearance, Processing by Pharmacy, Pending Physician Review, Medication Shipped.
    AutomationDeployed multi-step automated nurture and conversion sequences.
    AIImplemented AI-assisted customer interaction within the conversion pipeline.
    TestingValidated cart behavior, plugin compatibility, order flows, and automation sequences.
    IterationContinuously refined workflows based on live performance data.
    SupportOngoing troubleshooting, optimization, and system extension.

    The System

    The system connected lead capture to automated nurture, e-commerce purchase, and a multi-stage order workflow involving provider clearance, pharmacy processing, and shipment tracking — with status communication back to the customer.

    LeadForm Submission
    AutomationAI / Nurture Sequence
    ShopWooCommerce Checkout
    Order WorkflowProvider / Pharmacy Processing
    ShippingStatus & Tracking

    Results

    $1.5M
    First-Year Client Revenue
    17.7%
    Automation Conversion Rate

    During an approximately 21-day measurement period, the automation system processed 467 form submissions, converting 83 into paying customers (17.7% conversion rate) and generating $28,742 in automation-attributed direct revenue — approximately 30.8% of the $93,324 total revenue during that period. The business generated approximately $1.5M in revenue during its first year.

    WordPressWooCommerceAI AutomationE-commerce

    Frequently Asked Questions

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