What Happens After Checkout Matters as Much as Checkout

The checkout is the easy part

In healthcare e-commerce, the checkout is just the beginning. After the customer pays, the order enters a multi-stage workflow: pending provider clearance, processing by pharmacy, pending physician review, medication shipped. Each state needs to be tracked, communicated, and handled correctly.

The customer experience doesn't end at checkout. It ends when the medication arrives — and every state in between is part of the product.

Status communication

Customers need to know where their order is in the process. That means the order-status functionality isn't a nice-to-have — it's a core part of the product experience. We built and supported customer-facing order-status functionality that connected the consumer experience to the underlying operational systems.